I never pegged Fuji as masters of the slow reveal, but watching how many barrels of virtual ink are spilled covering its upcoming APS-C compact, the FinePix X100, even media maestros like Apple must be taking notes on this buzz-generating monster the Japanese company has spawned.
Fujifilm has confirmed a spring 2011 launch for its groundbreaking X100 digital camera.
We first saw the X100 at the Photokina 2010 camera event in September 2010, where this model virtually stole the show with its unexpected hybrid viewfinder technology.
There’s still no confirmed launch price on the X100, though we're led to believe the camera will debut at around the £900 mark.
Fujifilm are throwing out cameras right, left and centre over at CES 2011 in Vegas and the pick of the punch could well be the Fujifilm FinePix X100.
Yep, the very same FinePix X100 that Pocket-lint got its mitts on at Photokina back in September 2010.