Want that retro modern push bike look that you may have seen recently on the streets of Norwich? Buy a reasonably priced gents bike, strip off those ugly extras, slap on a gold chain and don't forget your own personal little touch here and there (but don't over do it) . . . . easy rider!
So the mighty Apple have announced their plans for a new campus in California. Bravo and bring it on! I love the mixture of old and new in the City of Norwich but so many new ventures fail miserably at creating the modern build. The reason I'm sure is mostly down to budget but a good taste in design also goes a long way, take the new outdoor market for example. Give it 5 more years and it will look as contemporary as a smurf. That it why a lot has to be said for a more classic approach to design, true futuristic visions require ambitious plans and big bucks.
Anything we deem to be 'Cool' these days is always in danger of lapsing into something that is deemed terribly uncool. This is because every is moving so quickly and with todays fast paced lifestyles we have to keep a sharp eye on those at the top of the creative pecking order so as to be ahead of the game,
With any design project the out come is usually defined by 1 of 3 lead visual executions: typographic, photographic or illustrative. Yes it is true that a mix of all 3 maybe seen to be the idea approach for most websites but in the end providing you flex your creative license and squeeze out a little of that creative juice you will often find your self describing your creation as an illustration anyway.
