Fujifilm needed to globally promote their ground-breaking X100 flagship model, anticipated to be the most prestigious and sought after camera model amongst their entire range.
The Challenge
The X100 is big news for Fujifilm and they required an impressive online product launch that would make a great impact on professional photographers around the globe.
The camera is truly groundbreaking, both in its technical capability and aesthetics, which required a site reflective of all these combined attributes.
The launch had to coincide with the X100 press announcement at Photokina, (prestigious Photographic exhibition in Cologne), and all material had to be available in multiple languages. The site also had to encourage dialogue amongst users, and also feature press reviews, comments, professional photographer testimonials and eventually a ‘Where to Buy’ facility.
The Solution
Utilising the Drupal platform we launched a multilingual site that not only included the clients requests but which also featured a stunning worldwide image gallery, the X100 development story contributed by the Japanese design team, and a helpful Q & A section derived from comments left by visitors.
From announcement to product availability, the X100 site developed through a slow release of information about the camera, creating great anticipation amongst the target audience. At frequent intervals, we used targeted emails to make the audience aware of the latest site updates to encourage traffic back to the site where they could find additional information and retailer locations.
Our website for Sericol created a stylish and engaging platform to communicate the features and business benefits of its range of printers.
The Challenge
Following the success of previous industry leading printers. Sericol and its partners developed a flatbed printer range that outperforms the competition. In addition to conventional print these printers can also print on glass, metal, wood and plastics.
Cluster’s initial challenge was how to effectively communicate the flexibility of this range in a clear and concise way. Selling to a European market it was also imperative that the site could be presented in an appropriate language.
The Solution
Built with the Drupal platform, each section of the website introduces a step on a journey for users who may have not experienced Sericol’s range previously. Step 1 – What is the technology that makes this printer standout from the crowd? Step 2 – What is the printer capable of producing in a normal production day? Step 3 – What do customers say about their experience? Step 4 – Which printer is right for my business? Step 5 – What are the features of the selected machine? The site has been tailored so it can be viewed in English (Britain), English (US), French, German, Italian, Spanish and Polish.
Our online customer portal for Fujifilm gives owners of their cameras a great place to learn, share and chat.
The Challenge
Fujifilm wanted to replace their quarterly printed newsletter with a new online portal for registered owners of their digital cameras. The site needed to allow new owners to register, support multiple languages and encourage people to stay involved long-term.
The Solution
MyFinePix was developed on Drupal, with extensive bespoke theme and module development to provide all the required features. Each user has their own personal gallery and blog, and can access useful hints and tips, lively discussion forums and exciting competitions. The site offers text in eight different languages and a tailored experience for users in different countries, while using as much common content as possible. The registration database is linked to Fujifilm’s external eCRM platform and other marketing databases, allowing for regular communications on special offers, competitions and updates.
We built a website for ASHS to attract new students and their parents, as well as providing a platform for communication within the school.
The Challenge
Faced with wider choices for parents and funding based on student numbers, schools increasingly have to market themselves to attract new students. Archbishop Sancroft High School, in Harleston, Norfolk, needed a website to communicate its unique strengths directly to prospective students and their parents. The new site had to communicate the school’s many successes, reach a diverse audience and give students an opportunity to display their work too.
The Solution
We based our solution on the needs of various user groups. Prospective students and their parents were guided towards personal messages from the headteacher, as well as content from the teaching staff on their areas of expertise and out-of-school activities that they managed. Parents of existing students were given easy access to the school calendar, curriculum and homework details, along with key corporate information such as the school’s OFSTED action plan, contact details, policies and ‘Flexible Friday’ initiative. Staff were provided with a portal to key information and a secure repository for storing confidential data, while governors were given an effective way to communicate the many ways in which they support the school. The new site has driven an increase in enquiries and student joining the school, which in turn boosts funding. Routine enquiries to the school office are down 30%, and participation in extracurricular activities is up. Parents are more involved in homework, and a new gallery shows visitors the range of events arranged by the school. The content of the site is now managed by a group of students, giving them valuable skills and experience.
Our website for World Class Norfolk provided a clear, easy-to-use online community aimed at raising the profile of our home county.
The Challenge
World Class Norfolk is an initiative designed to raise the profile of Norfolk as a great place to live and work. It needed a website that would be easy to access and update, while supporting user-generated content and blogging functionality.
The Solution
In partnership with ad agency The Point and PR agency Tribe, we worked under tight time constraints to develop a Drupal solution that would offer the right functionality in terms of content management, user content (including video uploads) and administrator moderation. To promote the site, we also developed a series of striking rich-media banners.
We built a portal for Fujifilm that allows users around the world to order special prints from their 3D digital cameras.
The Challenge
Digital imaging pioneer Fujifilm launched the world’s first 3D digital camera. The images and movies it creates can be viewed on-camera, downloaded to view on a 3D TV or used to produce spectacular 3D prints (on special lenticular sheets). However, the prints can only be made at Fujifilm’s facilities in Tokyo. Fujifilm needed a way for its customers to upload their 3D images and order prints – from anywhere in the world. The site needed to be easy to use, viewable in local languages and able to offer a choice of print sizes.
The Solution
We created a distinctive online brand so the site became closely linked with the camera. A simple structure and navigation meant the content could be translated without compromising the design. Flexible content management allowed Fujifilm’s executives in each country to customise site content and set prices themselves. The site launched in 13 languages, with more added as the camera was introduced in additional territories. All localisation and translation was handled by Cluster Digital. From brief to launch, the project was completed in just four weeks.
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