Overview

We created a visual style for all CBRE’s marketing material, from annual reports to promotional brochures. 

The Challenge

CB Richard Ellis is the world’s leading commercial property and real estate services adviser. They needed a look and feel for their printed marketing that would convey key corporate information clearly and memorably.

The Solution

Our visual style uses floorplan shapes as visual cues – sometimes as keylines, sometimes as text or picture frames. For high-impact documents, ‘hero’ photographic images are added to the mix. The result is a flexible, tiered design that works well across many different formats and purposes.