Overview

The online campaign for the F300 drove traffic to the microsite we had developed.

The Challenge

Fujifilm wanted to promote their F300EXR camera through online channels.

The Solution

Building on the ‘Supermodel’ theme created for the AV and microsite, we developed a range of banners and ad blocks picking up details from the camera as teaser images and encouraging users to discover more about the camera. Visually, the ads adopted the ‘black only’ colour scheme of the F300 itself.