Overview

We built a portal for Fujifilm that allows users around the world to order special prints from their 3D digital cameras.

The Challenge

Digital imaging pioneer Fujifilm launched the world’s first 3D digital camera. The images and movies it creates can be viewed on-camera, downloaded to view on a 3D TV or used to produce spectacular 3D prints (on special lenticular sheets). However, the prints can only be made at Fujifilm’s facilities in Tokyo. Fujifilm needed a way for its customers to upload their 3D images and order prints – from anywhere in the world. The site needed to be easy to use, viewable in local languages and able to offer a choice of print sizes.

The Solution

We created a distinctive online brand so the site became closely linked with the camera. A simple structure and navigation meant the content could be translated without compromising the design. Flexible content management allowed Fujifilm’s executives in each country to customise site content and set prices themselves. The site launched in 13 languages, with more added as the camera was introduced in additional territories. All localisation and translation was handled by Cluster Digital. From brief to launch, the project was completed in just four weeks.