The next dimension

Overview: 

As a pioneer in the digital imaging sector, Fujifilm launched a ‘ground breaking’ camera that offers its customers the complete 3D package: from digital photography, to digital prints.

World's first digital camera to capture realistic 3D stills and movies.

Results can be viewed directly from the camera, downloaded to a 3D-viewer or using lenticular sheets there is also the facility to produce spectacular high resolution 3D images. 

With printing facilities in Tokyo, Fujifilm needed to offer its customers an online facility to upload their unique 3D images and order their prints.

Objectives:

Launch site in local language

Minimise registration 

Simplify upload process 

Offer print size choices

Solution:

Cluster Digital created a distinctive online brand so it became synonymous with the new camera. 

The simplicity of the site’s navigation structure crossed different languages and ensured that the content could be translated without compromising the integrity of the design. 

Even though it was intended to be a simple ‘fit for purpose’ structure, Cluster understood that individual Countries would want to ‘personalise’ the content and so built the site on a flexible infrastructure enabling each Country administrator to self manage their content. 

Results:

Tight timescales – from initial brief to launch in less than 4 weeks! 

Languages – site translated into 7 languages for launch: 

Spanish, Italian, German, French, Portuguese, Polish and English.

Additional languages introduced shortly after launch:

Norwegian, Swedish, Dutch, Czech, Slovak, Hungarian.

Early success - Fujifilm customers across Europe can use the site (defaulting to English, if a local language isn’t available) first 12 orders coming from 8 different Countries. 

Going Global - the 3D online shop is going Global!