Overview

With the web now the premier research tool for consumer electronics, Fujifilm required an online presence that would demonstrate it’s product range and elevate the brand in the minds of potential customers.

Objective

• Develop the Fujifilm brand online.
• Showcase the broad range of digital cameras and associated technologies.
• Increase traffic to the websites.
• Stimulate interest and retention through the user experience.

Solution

Through a simple navigation structure and brand centred design, Cluster have continued to evolve Fujifilm’s online presence. The underlying infrastructure is content managed within a flexible architecture to allow for regular updates to the camera range and accessories.

 The entire camera range can be filtered allowing the customer to narrow the selection relevant to their preferences. Key camera models within the range contain interactive micro-sites to demonstrate the core features and allow the user to interact with the camera.  Learning how these features will be of benefit to their needs increases product knowledge and aids the customer in their final purchase decision.