Overview

Our microsite for the professional-quality HS10 needed to convey professionalism, creativity and uncompromising quality.

The Challenge

Fujifilm needed a microsite to promote the HS10, a Digital SLR that combines traditional styling and ergonomics with top-of-the-range features in a camera aimed squarely at the professional.

The Solution

One of the HS10’s key features was its high-speed shooting capability, on both stills and movies. We used this as the key theme for our creative, creating an intro movie focusing on subjects such as wildlife and sports that can only be captured at high speed.  The rest of the microsite distilled the camera’s features down into five key areas, using the tagline ‘focus on creativity’, a black background and striking colour imagery to position the HS10 as the choice of the discerning user.