Overview

Our online customer portal for Fujifilm gives owners of their cameras a great place to learn, share and chat.

The Challenge

Fujifilm wanted to replace their quarterly printed newsletter with a new online portal for registered owners of their digital cameras. The site needed to allow new owners to register, support multiple languages and encourage people to stay involved long-term.

The Solution

MyFinePix was developed on Drupal, with extensive bespoke theme and module development to provide all the required features. Each user has their own personal gallery and blog, and can access useful hints and tips, lively discussion forums and exciting competitions. The site offers text in eight different languages and a tailored experience for users in different countries, while using as much common content as possible. The registration database is linked to Fujifilm’s external eCRM platform and other marketing databases, allowing for regular communications on special offers, competitions and updates.