Overview

We developed a look and feel for use across Sainsbury’s entire wine range. 

The Challenge 

Sainsbury’s, one of the UK’s leading supermarkets, wanted to reinvigorate the look of its complete range of wines from around the world. The designs needed to convey the style and quality of wines from many different sources, at many different price points.

The Solution

The project took a full 18 months to complete, with a total of 123 products to be redesigned. We opted for a simple and subtle style, using variations in typography and illustration to evoke the origin, taste and style of each wine. Sadly, the project was cancelled at the last minute.