The Onset Challenge
Overview
Our website for Sericol created a stylish and engaging platform to communicate the features and business benefits of its range of printers.
The Challenge
Following the success of previous industry leading printers. Sericol and its partners developed a flatbed printer range that outperforms the competition. In addition to conventional print these printers can also print on glass, metal, wood and plastics.
Cluster’s initial challenge was how to effectively communicate the flexibility of this range in a clear and concise way. Selling to a European market it was also imperative that the site could be presented in an appropriate language.
The Solution
Built with the Drupal platform, each section of the website introduces a step on a journey for users who may have not experienced Sericol’s range previously. Step 1 – What is the technology that makes this printer standout from the crowd? Step 2 – What is the printer capable of producing in a normal production day? Step 3 – What do customers say about their experience? Step 4 – Which printer is right for my business? Step 5 – What are the features of the selected machine? The site has been tailored so it can be viewed in English (Britain), English (US), French, German, Italian, Spanish and Polish.
Cluster had a good understanding of what we wanted to achieve with the site and stayed focussed. They combined a creative approach with appropriate technical solutions to deliver a site which is interactive and interesting for visitors. Excellent project management and communication enabled us to work together effectively to deliver the project on time. Overall a good experience to work together.Marketing Communications Manager, Sericol UK.