Cluster is new. The experience behind it is not. Our founder is a C-Suite marketer with over 20 years experience solving growth, acquisition and digital performance challenges for large corporates, brands and SME's.
RESULTS AND EXPERIENCE
Work that
moved the numbers.
04
The Great Tommy Sleep Out
As Marketing Director, led the integrated marketing strategy for the Great Tommy Sleep Out, bringing together television, digital advertising and out-of-home media to grow awareness, participation and fundraising. The campaign combined broad-reach brand activity with targeted digital acquisition, creating a coordinated journey from initial awareness through to registration and fundraising.
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The campaign delivered 84% year-on-year fundraising growth and finished 45% above its overall target. Alongside the campaign, improvements to paid-media targeting, measurement and optimisation reduced wasted advertising spend by 55% and lowered acquisition costs, allowing the organisation to generate greater impact from its available marketing budget.
TV & MEDIA / PR / BRAND / PAID / OOH
RESULTS
+38%
Money raised vs target
84%
YoY increase in money raised
£2.2m
Total raised by the campaign
03
Website transformation and growth
Designed and built a new website for a local charity whose online visibility was being restricted by serious indexation problems and very low search traffic. The existing site also suffered from numerous technical SEO issues, including poor site speed, which affected both search performance and the experience of potential supporters looking to learn more, volunteer and donate.
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The new website was built around strong technical SEO foundations, improved performance and a structure that search engines could crawl effectively. Following launch, the intended site content achieved full indexation, website traffic increased by 96% and online donations more than doubled, demonstrating the direct connection between technical SEO, organic visibility and fundraising results.
LOCAL SEO / WEBSITE / TECHNICAL SEO
RESULTS
100%
Of intended
pages indexed
+100%
Increase in online donations
+96%
Increase in
web traffic
02
Owned media growth and acquisition
Developed T.M. Lewin’s owned-media and organic acquisition strategy for a portfolio generating more than £30 million in annual revenue. The work focused on making email, organic search and customer retention more effective, reducing reliance on higher-cost acquisition while increasing the value generated by existing audiences.
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A stronger approach to audience engagement and lifecycle marketing helped triple the number of returning users. At the same time, organic-search revenue increased by 18% and overall owned-channel profitability improved by 17%. The email programme was also restructured to reduce costs by 35%, delivering savings of approximately £600,000 while maintaining its role as a major revenue and retention channel.
CRM / SEO / DATA / RETENTION / CRO
RESULTS
£600k
Saved
in cost reductions
18%
Growth in organic search revenue
3X
Increase in returning
users
01
Digital acquisition and growth
As founder and CMO, built and scaled a highly efficient digital acquisition strategy for a fast-growing online fashion marketplace. By bringing together SEO, paid media, affiliate marketing, referral activity and customer lifecycle communications, the business acquired more than 100,000 new customers each year while maintaining a blended acquisition cost below £5.
Organic search became a particularly valuable growth engine, contributing 48% of total sales at a cost per acquisition below £1. This was supported by carefully managed retention activity that encouraged more than 30% of customers to make another purchase within three months, creating a more sustainable balance between acquisition and repeat revenue.
SEO / PAID / AFFILIATE / GROWTH STRATEGY
RESULTS
48%
Sales from
organic
search
<£5
Blended
acquisition cost
100k+
Customers
acquired annually
Founder-led
senior thinking, hands-on delivery
20+
years of senior marketing experience
Commercial
focused on the outcomes that matter