Affiliate marketing
Grow through partners who are rewarded for results.
Build a commercially controlled partner channel that expands reach and pays for measurable outcomes. Cluster shapes the programme, economics, publisher mix and management approach around your growth goals.
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A stronger publisher mix
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Controlled acquisition costs
03
Better incremental value
Incremental growth, not commission on sales you already had.
A healthy affiliate programme does more than distribute discount codes. It recruits the right partners, rewards useful behaviour and protects margin while creating reach, influence and sales the business would not have secured alone.
THE OPPORTUNITY
Develop a partner channel that adds genuine value.
Affiliate marketing can extend reach through publishers, creators, comparison services, loyalty partners and specialist platforms, with payment linked to a measurable outcome. The model is attractive, but it needs careful commercial design. Commission rates, validation rules, promotional terms and partner incentives all influence whether the programme creates new demand or simply pays for customers who would have purchased anyway.
Cluster builds the channel around incrementality and fit. That means choosing technology that can support dependable tracking, recruiting partners whose audiences and influence match the goal, and giving them reasons to actively promote the offer. Ongoing management then focuses on partner productivity, mix, margin and customer value, creating a programme that contributes to broader growth rather than operating as an isolated sales ledger.
WHY IT MATTERS
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Programme management
Activate partners, plan opportunities, control promotions and optimise the mix around incremental value.
04
Publisher recruitment
Identify and recruit content, comparison, loyalty, technology and specialist partners that fit the goal.
03
Network and technology selection
Choose a suitable platform and establish dependable tracking, validation and reporting.
02
Programme and commercial strategy
Define the channel role, commission model, guardrails and success measures.
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WHAT WE DO
The capabilities that make the difference.
HOW WE WORK
A focused route from evidence to improvement.
Activate
Set up the platform, assets, terms and recruitment plan, then onboard priority publishers.
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Develop
Improve partner productivity, diversify the mix and align incentives with profitable incremental growth.
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Design
Assess the proposition, economics, existing demand and partner opportunity before setting the programme model.
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04
You need more control over commission and value
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Publisher recruitment has stalled
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Your current programme relies on a few voucher partners
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You want performance-based distribution
WHEN IT FITS
For businesses with a clear offer and room to share value.
Affiliate marketing suits established products and services with trackable conversion, workable margins and credible reasons for partners to recommend them.
CONNECTED SERVICES
Strong channels work better together.
01
Growth strategy
Define the commercial role of the channel.
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02
Conversion and analytics
Strengthen tracking and incrementality analysis.
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03
Paid social
Create complementary audience demand.
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